Industry Insights
Top 5 Influencer Marketing Mistakes Your Tourism Business Might Be Making
If you run a tourism business, then chances are at some point you’ve received an email from a travel influencer requesting a comped media visit. The basic idea is that in exchange for a few nights at your hotel or one of your tours, the travel influencer will write a...
YouTube Marketing + Travel Content: Everything Your Tourism Business Needs To Know
You don’t need to have a massive marketing budget or in-house multi-media team to take advantage of YouTube. With a bit of imagination and creativity, your tourism business can produce video content that inspires, engages and, ultimately, converts viewers into...
Want To Drive Bookings Through Your Tourism Marketing Strategy? Do This:
It’s no secret that with multiple smart devices and constant connectivity comes an insane amount of information overload. Just take this: On average, we now consume 74 gigabytes of data everyday—the equivalent of 9 DVDs! With this increasing amount of noise, is it...