It’s Time To Show Up Where Travellers Are Already Searching + Engaging
For most tourism businesses, social media is overwhelming and confusing, taking up a lot of time yet delivering little in the way of real value. Luckily, you’re not like everyone else. Say hello to social media campaigns that finally build your brand, bookings and sales.
There’s no question about it: travellers are now using social media as a primary resource not only for travel inspiration, but also for planning and booking their destinations, hotels, tour operators and airlines. If your tourism business doesn’t have a smart social media strategy, then you are losing potential bookings to the competition.
Do you feel overwhelmed by the plethora of social media channels you’ve heard you “must” be on?
Facebook, YouTube, Twitter, Pinterest, Instagram, SlideShare, Snapchat, LinkedIn…It’s hardly any wonder you’re not sure where to invest your time and resources!
We’ve lost track of the number of business owners and even marketing directors we’ve met who confess to haphazardly attempting to manage a social media strategy across a variety of platforms, only to find they’ve disappeared into the “social media rabbit hole.”
You could spend hours each week scrolling through social media, throwing up a post here and liking a photo there, only to find you’re not actually making any progress towards building your business.
But life is too short to spend it wasting time on Facebook and Instagram. Instead, let our team of social media mavens put in the effort so you can reap the rewards.
Do You Really Need Social Media?
The short answer is a resounding yes.
30% of all time spent online is now allocated to social media interaction. And social media ad spend is expected to reach $36 billion by the end of 2017. (Social Media Today.)
The beauty of social media is that it’s word of mouth marketing, only now with the power to reach far greater numbers of people than ever before.
Build your brand awareness and online reputation. Immediately communicate with past, current and potential customers. Promote high-value offers and services. Turn your customers into raving fans and lifetime clients. Yes, all this (and more) is possible with social media.
Before You Dive In:
It’s crucial to remember that social media is not an overnight success strategy. Remember, social media is about building a raving fanbase that wants to buy from you. Relationships take time, whether in “real life” or online.
It’s easy to get swayed by vanity metrics, like how many Twitter followers you have. But anyone can buy likes and followers. At the end of the day, these numbers alone aren’t going to grow your tourism business.
An engaged audience that gets your brand, trusts your product, and loves what you have to offer? That’s where the magic happens.
Don’t Take Our Word For It
We’re honored to create and implement social media strategies for tourism businesses of all sizes and niches around the world.
I’ve seen a 370% increase in followers and engagement on Instagram alone. Untethered Media is results-oriented in their strategies and very targeted in their approach. It’s like they co-own my business and are invested in its success!
– Juan Yogi
What’s Included In Our Social Media Marketing Strategies
Before we start building out your social media presence, we ensure your profile is optimized for maximum success. This includes your cover photos, bio, and any additional foundation necessary for your social media channels.
How can we provide an edge over your competition? We analyze your market to discover missed opportunities and find ways to increasingly delight your target audience.
Content Creation + Curation
We create high-quality content that tells the full story of your tourism business and meets customers on every stage of their travel journey, from inspiration to planning to booking their trip. We also curate the best content from around the web to position you as the top authority in your niche.
Reputation Management and Customer Support
Your audience is going to social media to ask questions about your offerings, leave reviews and share their experiences. We respond to all comments and questions within 24-hours (typically even sooner) to ensure your customers immediately get the answers and five-star service they expect.
Cutting-Edge Engagement Strategies
Not only do we share interesting, engaging and relevant content, we build your followers and engagement within your target audience. Grow your online following the right way.
Monthly Reports + Ongoing Optimization
At Untethered Media, we know that content marketing doesn’t stop once you hit “publish.” That’s why we continue to tweak and optimize our content creation strategy so YOU continually get better results.
Our social media packages range from $500 a month, depending on the number of channels and breadth of strategies your tourism business requires.
The platforms may change, but the power and importance of social media isn’t going anywhere. As our world continues to become more mobile and immediate, it’s crucial that your tourism business embraces a smart social media marketing strategy today.
Contact us for a custom consultation today!
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